Voices of Influence
Ketchum's Chief Innovation Officer, Karen Strauss, and co-founder of Chicago-based InnovateNow, Lance Pressl, discuss the innovation laboratory that is the Internet and the innovation challenge in a knowledge economy
Viewpoints
How organizations can better manage their innovation processes, and how new crowdsourcing tools can tap innovative insights from the masses
Innovation Stories
Ketchum’s animated comic strip on innovation, The Innovation Chronicles of Kaptain Clairvoyant, and thoughts from recognized innovators in healthcare, design, and education
Roundtable
Approaches to creativity and innovation from China, Germany, Italy, Spain, the U.K. and the U.S.
|
LOREM IPSUM DOLOR
VIEWPOINTS |
|
Measuring Online Activity
The issue of measurement is at the center of an age-old debate about public relations. Now, digital media tools have added a new dimension to the topic. Conversations that once happened in private living rooms now are hashed out on Facebook, and opinions that once rolled around only in people's heads now pop up on blogs. Companies have more opportunity than ever before to know what consumers think. Indeed, online chatter seems endless.
But what does it all mean? Here, Joanne Puckett of Ketchum's Global Research Network talks about measuring online activity today, and Patrick Rooney of Ketchum's word-of-mouth agency, Zócalo Group, discusses what it will take to measure online activity tomorrow.
|
|
Perspectives Staff
- Senior Editor, Calmetta Coleman
- Editor, Joseph Priest
- Editor, Gerilyn Rodgers
- Partner, Corporate Communications, Mindy Rubinstein
|
