KETCHUM'S ONLINE MAGAZINE    YEAR 2009    ISSUE 3
 

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VIEWPOINTS

In this installment of "Viewpoints," Stromberg Consulting's Rebecca Orbach and Helen Paczkowski offer advice for engaging employees in social media and Ketchum researcher Joanne Puckett and Zócalo partner Patrick Rooney discuss challenges and solutions to measuring social media.

 
 

Digital Workforce: Social Media and the Two Sides of Employee Engagement

Rebecca Orbach Helen Paczkowski

By Rebecca Orbach,
Consultant, Stromberg Consulting

and

Helen Paczkowski,
Consultant, Stromberg Consulting


 
 

Challenges and Solutions to Measuring Social Media

Joanne Puckett Patrick Rooney

By Joanne Puckett,
Vice President, Ketchum Global Research Network

and

Patrick Rooney,
Partner, Zócalo Group,