Overview by Ray Kotcher

Messaging Through Memes
An instant-messaging discussion with three Internet strategists

Searching for Your Audience
Using search marketing to break through to your target

Homing In On Value Shoppers
Insights from Iconoculture on targeting value shoppers

Hitting a Home Run With Sports PR
Spotlight on sports marketing at the Summer Olympics

Did You Hit Your Target?
Evaluating targeted PR programs

Key stats on the U.S. Hispanic market

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	View Past Issues Corporations and CEOs 2008 Issue 3 The Women's Issue 2008 Issue 2 Media Myths & Realities 2007 2008 Issue 1 Next Stages 2007 Issue 4 Word of Mouth 2007 Issue 3 Engaging Employees 2007 Issue 2 Assessing the Top Crises of 2006 2007 Issue 1 Media Myths & Realities 2006 2006 Issue 7 2006: A Watershed Election 2006 Issue 6 China and Public Relations 2006 Issue 5 The Talent Issue 2006 Issue 4 Preparing For A Pandemic 2006 Issue 3 To Blog Or Not To Blog 2006 Issue 2 Looking Ahead in Media Communications 2006 Issue 1 Building Brand Believers Through Communication 2005 Issue 1 Unlocking Corporate Communications 2004 Issue 2 Lessons Learned... 2004 Issue 1 The Changing Face of Marketing 2003 Issue 2 The First 100 Days of 2003 2003 Issue 1 Focusing on Innovation 2002 Issue 2 Inaugural Issue 2002 Issue 1

BREAKING THROUGH: GETTING YOUR MESSAGE TO YOUR AUDIENCE