Ketchum Perspectives: Inspiration from Cannes

As one of the world’s leading communication and creative agencies, Ketchum has long recognized the importance of the Cannes Lions International Festival of Creativity to our industry, so each year we take advantage of the opportunity Cannes provides to perform a litmus test of where the industry is heading as we redefine what is means to be a public relations agency. In this issue of Perspectives, we share a look at the festival from the eyes of our delegates from around the world and some of their key learnings.

At this year’s festival, we engaged with communicators from around the world across the social media spectrum. In this section, explore our social media hub that captured the conversation surrounding Cannes from the beginning of the festival through today.

Get an inside look at the Ketchum-sponsored Cannes Young Lions Marketers Competition, including photos of the competition and a Q&A with the competitors.

This year, Ketchum had two sessions featured on the Cannes stage. In this section, get a closer look at these sessions from those who participated.




Ketchum was shortlisted for 17 Lions at this year’s festival. Here, we share a selection of cases we’re proud to have entered in the competition. 

This year, Ketchum held an internal competition that allowed three colleagues the chance to travel to Cannes and share their experience through their own unique lenses, including gifs, drawings and thoughtful reflections. Here, they take a look back at their time in Cannes.