This issue’s “Voices of Influence” includes noted innovation expert Scott Berkun along with the marketing chief for the DoubleTree by Hilton hotel chain, John Greenleaf. Berkun explains what’s needed to put creative ideas into action, and Greenleaf discusses how creativity in communications can help drive business results.
Voices of Influence
Vice President, Global Brand Marketing,
DoubleTree by Hilton, McLean, Va.