We all know creativity matters. Hardly a communications RFP is written that doesn’t emphasize a need for creative ideas. But exactly how does creativity move the needle? And how can a company or team become more creative? In this installment of “Viewpoints,” Ketchum counselors address these basic questions by answering four more specific ones:
- How can creativity enhance reputation and brands?
- How do you stimulate creativity inside organizations?
- How can communicators shift from left-brain thinking to right-brain thinking?
- How can creativity drive news?