Ketchum has a long tradition of gathering some of its most dynamic and promising professionals for a four-day camp experience called Camp Ketchum, where they learn more about Ketchum methodologies and are challenged to share ideas about various aspects of PR. We asked this year’s campers to share their own definitions of a creative idea. Here are some thoughts on what a creative idea is:
"Creative ideas push boundaries and make people think. Some come from simple beginnings and develop into something big. Others are born big but turn out to be flawed in application."
Claudia Tezcan
Account Manager, Ketchum Pleon, London
"A creative idea is a successful and new mix of interior experiences, memories, feelings and intuitions that suddenly connect together in your mind. A creative idea takes you aback and sounds immediately like a brilliant and right solution."
Annalisa Leuce
Senior Consultant, Ketchum, Milan
"A creative idea will challenge you to take the road less traveled."
Sara Garibaldi
Vice President and Group Manager, Ketchum, New York
"Creative ideas can lie dormant for a long time. But when they wake up, they shoot outward with volcanic force. Creative ideas can’t be silenced. They will always find a way."
Kelly Harvarde
Group Account Director, Ketchum Raad Middle East, Dubai
"A creative idea is like the Big Bang, but on a smaller scale.
Random ideas come together.
A chemical reaction.
And then: BANG!
A masterpiece is born."
Sophia Colman
Account Manager, Ketchum Pleon, London
"A creative idea is a combination of “seeing,” “sensing,” “thinking about” and “making it happen.” A creative idea has the guts to bring dreams to life."
Andrada Morar
Head of Social Media, Ketchum Pleon, Amsterdam
"A creative idea is so unexpected that most people never see it coming. But once heard (and understood!) it becomes impossible to unthink."
Mac McNeer
Vice President, Corporate and Healthcare Practice, Ketchum, Chicago
"A creative idea is one that goes against conventional thinking and may require stepping outside of your comfort zone or taking a risk. Creative ideas also feed other fresh ideas."
Annie Cauthren
Vice President and Account Supervisor, Corporate Practice, Ketchum, New York