While at the Cannes International Festival of Creativity, Ketchum’s delegates were struck by several overwhelming trends. The biggest story they observed at the Festival was that while the Cannes winners came from all sorts of categories – Cyber, Direct, Promo, Design, Integrated and PR – they all seemed to have the marks of PR. Virtually all of the winners earned attention, rather than paying for it – and did so using beauty, shock, humor, purpose and immediacy. Following the Festival, our team worked with marketoonist Tom Fishburne to bring these themes to life in a fun, compelling new format.
“When I was once a brand manager for Häagen-Dazs, I had the pleasure of working very closely with Ketchum as a client. So it was great fun to partner with Ketchum years later to capture insights from Cannes with cartoons. As both a marketer and cartoonist, I'm a big believer in the power of cartoons to communicate big ideas; I founded Marketoon Studios to help businesses do just that. If a picture tells a thousand words, a cartoon series tells a thousand boring marketing messages. Aside from conveying a lot of information in small spaces, cartoons use humor to connect with audiences and break through the clutter. Cartoons are one of the few communication devices that people literally clip and tack on their fridge or cubicle wall.”
- Tom Fishburne is founder of Marketoon Studios. Clients include Unilever, O2, Kronos, Baynote, Rocketfuel, and The Wall Street Journal.
Click below to view all of Tom's Cannes cartoons.