Ketchum Perspectives: Digital and Social Media: Issue 2

Digital and social media have become such a pervasive part of our lives over the past few years, affecting everything from how we consume news, share information, and, most important, interact with brands. This issue of Perspectives examines how the latest trends in digital and social are impacting the marketing communications landscape, and what professionals need to do to keep up — and keep ahead.

Reaching and managing online communities is crucial to success in the online space. Find out the ins and outs of the online community landscape.

In this section, three Ketchum colleagues discuss the core effects of online crisis communications that all professionals should understand, as well as the seven deadly sins of online reputation management.

Communicators have always known that content is king, but now the challenge is how to communicate that content to audiences among the steadily growing flood of communications channels. Here, two colleagues from Ketchum Pleon discuss the best way to develop a successful content strategy.

Digital has permeated every part of our industry and every region of the world. Here, we gather some of Ketchum’s top minds in the space around the globe to discuss how cultural attitudes and preferences affect the digital and social landscape.

In Expert Viewpoints, Jonathan Nelson, CEO of Omnicom Digital, discusses the current digital landscape, including the importance of social media and mobile marketing. And Stacy Martinet, CMO at Mashable, shares lessons from Mashable's social media strategy evolution. 

Click here for more information on Ketchum Chief Digital Officer Paul Rand’s new book Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business.