Issue Contributors
Scott Berkun
Scott is a writer and speaker and has appeared frequently as an innovation expert on CNBC and MSNBC. He has written three best-selling books: The Myths of Innovation, Making Things Happen and Confessions of a Public Speaker. He blogs for Harvard Business Review and Bloomberg BusinessWeek, and his work has appeared in The New York Times, The Washington Post, Forbes, The Wall Street Journal, The Economist, The Guardian, Wired magazine, National Public Radio, The Huffington Post, and other media.
He worked at Microsoft from 1994 to 2003, and has taught at the University of Washington.
Dale Bornstein
Dale works closely with Ketchum’s senior leaders to ensure the evolution and growth of the agency’s five global practices – Brand Marketing, Food & Nutrition, Corporate, Healthcare and Technology – as well as the Global Media Network and Ketchum Sports and Entertainment/ Ketchum Sports Network (KSN). She also collaborates with Ketchum's complementary businesses, including Zocalo Group, the agency's word-of-mouth marketing unit. Partnering with Ketchum's chief innovation officer, Karen Strauss, Dale focuses on bringing next-generation products and offerings, new businesses and capabilities to the marketplace. As a member of Ketchum's nine-person worldwide Executive Committee, she helps set strategic direction for the agency.
A Ketchum veteran of more than two decades, Dale also acts as managing director of the Global Brand and Food & Nutrition practices, and she provides senior counsel to a broad range of clients, including Best Buy (Geek Squad), IKEA, Dr Pepper Snapple Group, Frito-Lay, Kimberly-Clark, Libby’s, ConAgra, and Macy’s, among others. Prior to her current role, Dale served for six years as director of Ketchum’s New York headquarters office. Previously, she served for four years as the office’s associate director and, prior to that, was director of the New York Brand Marketing Practice.
John Greenleaf
John leads the strategic marketing direction for a fast-growing hotel brand that today includes more than 250 locations in nearly 20 countries across five continents. His areas of responsibility include advertising, visual identity, public relations, social media, online marketing, brand partnerships and promotions, and hotel marketing communications support.
John is an accomplished team builder who has led the growth and development of some of the most well-known global brands across multiple markets and categories. His hospitality experience includes roles as vice president of brand management for Sheraton Hotels, vice president of marketing for Renaissance Hotels, project leader for Ritz Carlton Hotel Company's customer information strategy, and director of marketing for Courtyard by Marriott.
As senior vice president of marketing for Century 21, John led the world's largest real estate franchise organization to five consecutive years of record sales and profit by reorganizing, selecting, developing and leading an expert team of 30 marketing professionals and ten agencies. During his tenure as chief marketing officer at Financial Times Search, he built an expert team of senior marketing and sales professionals and agency partners for an array of consumer technology solutions.
Corinne Gudovic
Corinne joined Ketchum in July 2007 and is known for leading integrated agency teams that pull on the expertise of multiple offices and practices across the Ketchum network. She was previously a PR manager for Sears, where she engineered successful programs for day-after-Thanksgiving seasonal fashion events and specialty apparel. She also was an account executive for Dome Communications, where she worked on programs for brands that included VOX Vodka, Serta, Sara Lee, Kraft and ConAgra. Corinne’s PR experience also includes a stint in the mayor’s office of special events in Chicago.
Christophe Hermet
As creative strategy director for KetchumPleon Paris, Christophe is responsible for brand strategies and the management of three lifestyle and international accounts: Renault, Philips and Suntory Whisky. A graduate of Essec Business School, he started his career in Internet advertising before joining C LAGENCE, an event agency specializing in media and luxury events. His roles there included project manager and art director.
Christophe joined KetchumPleon in 2009. He is a member of the Ketchum global creative community and is a creativity trainer for the agency in Paris. This double role enables him to develop brands’ visibility in lifestyle media and elaborate 360 degree strategies for lifestyle brands.
Lisa Linke
Lisa has been improvising for 13 years and performing since she got her first laugh, around six months old. With an MBA and an MA in human resources, Lisa has been facilitating corporate improv workshops for more than eight years. She uses her passion for performing, her education, and her experience as an HR strategy senior consultant for Deloitte & Touche to help business people all over the world understand the tools and philosophies of improvisation. In addition to Second City, Lisa works with various companies, including Laugh Out Loud and ComedySportz. She also works with individual clients on presentation and public speaking skills.
A current instructor of improv at iO Chicago, Lisa performs weekly in Chicago at ComedySportz, at The Playground with Mustang Repair, MORT and Big Yellow Bus, and recently in the critically acclaimed Close Quarters at iO.
Karen Strauss
Karen acts as an evangelist for adapting to changes in the communications landscape by creating new products and services to better reach niche audiences. Some of her recent initiatives include the creation of the first media planning discipline in the public relations business; the addition of social network analysis to the process of identifying and activating influencers; the creation of Ketchum's Well-Connected specialty, which builds brands that make health and wellness promises; and the formation of "passion panels," which harness people with specialized interests to help shape creative ideas for clients. She is also responsible for introducing The Innovation Chronicles of Kaptain Clairvoyant cartoon and the Innovation Idol competition to Ketchum – programs that contribute to the company’s creative culture.
Karen is also a professional facilitator, specializing in catalyzing and synthesizing strategic and creative thinking in group settings. She designed the Ketchum Programming Process, a proprietary methodology for goal setting, audience insight, strategic planning, creative development and measurement. She began her career at Ketchum building its Brand Marketing and Healthcare Practices.