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Welcome by Ketchum CEO Ray Kotcher
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Diane Brady of Bloomberg Businessweek and J. Jennings Moss of Portfolio.com describe how they use social media and what they expect from corporations trying to communicate with them
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Three Ketchum experts look at the current media environment and how it affects the counsel they provide in the areas of crisis management and media training
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An internationally known author, two Ketchum Digital strategists, the director of Ketchum's Global Media Network, and the head of Ketchum's digital media measurement provide a glimpse of where media are headed
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Four media specialists from Brazil, China, India and Russia discuss what multinational corporations need to know about working with the media in their respective BRIC markets
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Latest numbers on the use of television, newspapers, radio, social networks and mobile media globally
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