Overview
The Barcelona Principles at a Glance
Voices of Influence
Representatives from the two organizations that developed the Barcelona Principles — the International Association for Measurement and Evaluation of Communication and the Institute for Public Relations — explain the Principles' origin, challenges and benefits
Viewpoints
Communications professionals from Royal Philips Electronics and FedEx discuss how the Principles line up with their companies' approach to measuring PR results
Roundtable
Five PR and measurement experts discuss why the Barcelona Principles are important, why they chose to support the Principles, what the Principles' benefits are, and how the Principles may change PR
Next Steps
The next set of activities to promote awareness and adoption of the Barcelona Principles
About AMEC
Profile of the International Association for Measurement and Evaluation of Communication
