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Voices of Influence

Perspectives tapped representatives from the two co-sponsors of the 2nd European Summit on Measurement in Barcelona – the International Association for Measurement and Evaluation of Communication (AMEC) and the Institute for Public Relations (IPR) – to explain why and how the Barcelona Principles came about, what challenges the industry faces in implementing them, and how clients, agencies, and the industry overall stand to benefit from them.

David Rockland, head of Ketchum’s Global Research Network, a member of AMEC’s U.S. Agency Research Leaders Group and the recent recipient of AMEC’s new Services to Industry Award, which was presented for his “outstanding work in establishing the Barcelona Principles measurement framework and for launching AMEC's first international chapter in the U.S.,” shares his thoughts about what the Principles will mean for the public relations industry. Then, Mike Daniels, AMEC chairman, Barry Leggetter, executive director of AMEC, and Pauline Draper-Watts, chairperson of the IPR commission on PR Measurement and Evaluation, respond to questions about the Principles.

What the Barcelona Principles Mean for PR

By David Rockland, Ph.D.
Chairman, AMEC U.S. Agency Research Leaders Group; Partner, Ketchum; CEO, Ketchum Pleon Change; and Managing Director, Ketchum Research