Viewpoints
Putting the Principles Into Practice
There are high expectations that the Barcelona Principles will lead to a concrete, consistent, global standard for measurement that can solidify PR’s seat at the boardroom table. But whether or not those expectations are met will be determined by how readily PR practitioners adopt the Principles and put them into practice. In this installment of “Viewpoints,” two leading communications professionals – Andre Manning of Royal Philips Electronics and Antoney Wilkinson of FedEx – briefly discuss how the Principles line up with their companies’ approach to measuring PR results and how they expect the Principles to influence the public relations industry overall. Philips and FedEx are both Ketchum clients.
By Andre Manning
Vice President and Global Head of Corporate Communications, Royal Philips Electronics
By Antoney G. Wilkinson
Senior Director, Global Communications, FedEx Corporation
Perspectives Staff
- Senior Editor, Calmetta Coleman
- Editor, Joseph Priest
- Editor, Gerilyn Rodgers
- Partner, Corporate Communications, Mindy Rubinstein
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