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About AMEC

The International Association for Measurement and Evaluation of Communication (AMEC) is the global trade body and professional institute for agencies and practitioners who provide media evaluation and communication research, representing 100 member companies and individuals from 38 countries. 

Headquartered in London, AMEC has a mission to provide a forum to define and develop the industry on an international scale with better professional standards for both companies and individuals. Full members are bound by the AMEC Quality Assurance Code to provide professional, independent and impartial communications planning, evaluation and research. These guidelines serve to guarantee technical expertise, and ensure that full members provide best practices, quality of service and value to clients.

Among its important services is the International Business Monitor, the only international study of the media intelligence sector. AMEC also took an industry leadership role in the introduction of the Barcelona Principles declaration, formally established at the 2nd European Summit on Measurement in June 2010, which it organized in conjunction with the Institute for Public Relations (IPR). 

In 2009, the organization established the AMEC U.S. Agency Research Leaders Group as its first international chapter, with the objective of engaging leading research professionals in new industry thinking. A second international chapter was launched for the Asia-Pacific region this year, and an AMEC Middle East chapter is planned for 2011.

On Oct. 1, the organization announced a strategic partnership with the Public Relations Society of America (PRSA) intended to accelerate development of standardized approaches to public relations program measurement. The two groups will co-host conferences, meetings and other events to engage preeminent research professionals in building upon the Barcelona Principles.