Ketchum Perspectives

Overview by Ketchum CEO Ray Kotcher

Economists Diane Swonk and Bart van Ark discuss signs of economic recovery and whether or not media can affect the pace of recovery, and Northwestern University PR professor Clarke Caywood writes about the critical part public relations should play in communicating the recovery

Viewpoints

Consumer experts and corporate communications professionals share their perspectives on what companies need to be mindful of when communicating the recovery and their role in it to consumers, investors, and the media

Roundtable

Senior Ketchum counselors from around the globe answer this question: “What are challenges that companies in your region face as the global economy begins to recover, and how can communications and marketing help address them?

Street Smarts

Stats on what consumers and business leaders are thinking about the economy

The global recession was a rough ride, but for communications and marketing professionals, it presented both challenges and opportunities. Now, are you ready for the return trip?

Wherever your country, companies or customers are on the road to economic recovery, marketing and communications professionals are bound to have some common questions: How do you market to consumers still feeling the effects of recession? How do you soothe still-nervous investors? How do you balance communicating a boom in one market with a bust in another? And how do you turn lessons learned during the downturn into communications and marketing strategies for the long haul?

Contributors to this issue of Perspectives share their answers to those questions and then some.

Perspectives Staff