KETCHUM'S ONLINE MAGAZINE    YEAR 2010    ISSUE 2
 

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Voices of Influence

As the economy continues to recover, how much does what we say about the recovery matter? In this installation of “Viewpoints,” noted economists Diane Swonk and Bart van Ark discuss signs of economic recovery and whether or not media can affect the pace of recovery, and Northwestern University PR professor Clarke Caywood writes about the critical part public relations should play in communicating the recovery.

 

 

Insights on the Global Economy: Q&A with Economists Diane Swonk and Bart van Ark

Diane Swonk, Senior Managing Director and Chief Economist, Mesirow Financial

Bart van Ark, Senior Vice President and Chief Economist, The Conference Board

 

When the Economy Recovers, Actions Will Speak Louder Than Words

Clarke Caywood, Ph.D.
Director, Graduate Program in Public Relations, Northwestern University