ViewpointsCompanies looking to communicate with stakeholders about the economic recovery and their place in it will need to be mindful of various audiences – consumers, investors and the media – and what each needs to hear and understand. Here, consumer experts and corporate communications professionals share their perspectives on each audience.
Revisiting the Value Shopper: Q&A with Iconoculture's Tim HendersonTim Henderson
What Mom Needs to Hear: Q&A with The Motherhood.com's Cooper MunroeCooper Munroe
Speaking Individually: Investor Communications in 2010David Allan
Lessons Learned from the Recession: Q&A with Standard & Poor's Chris AtkinsChris Atkins | |||||||||||||||||||||||||

