KETCHUM'S ONLINE MAGAZINE    YEAR 2010    ISSUE 2
 

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Viewpoints

Companies looking to communicate with stakeholders about the economic recovery and their place in it will need to be mindful of various audiences – consumers, investors and the media – and what each needs to hear and understand. Here, consumer experts and corporate communications professionals share their perspectives on each audience.

 

Revisiting the Value Shopper: Q&A with Iconoculture's Tim Henderson

Tim Henderson                      
Senior Director and Consumer Strategist, Iconoculture

 

What Mom Needs to Hear: Q&A with The Motherhood.com's Cooper Munroe

Cooper Munroe
Blogger and Co-founder of TheMotherhood.com

 

Speaking Individually: Investor Communications in 2010

David Allan
Senior Vice President, Investor Relations, Ketchum

 

Lessons Learned from the Recession: Q&A with Standard & Poor's Chris Atkins

Chris Atkins
Vice President, Communications, Standard & Poor’s