Overview by Ketchum CEO Ray Kotcher

Academics and practitioners specializing in corporate reputation offer insights on the topic of "Thinking Through Reputation Management"

Viewpoints II

Three professionals involved in high-profile corporate reputation campaigns share their points of view on "Reputation Management in Action"

Roundtable

Senior Ketchum counselors from around the globe answer the question "What is the most important lesson you've learned about helping corporations protect or improve their reputations?"

Reflections on Reputation

Marketing directors, independent reputation consultants and Ketchum counselors give thoughts on managing corporate reputation

Q&A

Co-editors of the book Reputation Capital: Building and Maintaining Trust in the 21st Century discuss the book's key takeaways for corporate communicators

Street Smarts

Five findings that point to the heightened need for reputation management

Viewpoints I

Thinking Through Reputation Management

The Reputation Capital conference examined corporate reputation from the perspectives of both academics who have studied it and practitioners who have actively managed it. Each viewpoint recognized the impact of reputation on financial performance. Here, we recap three presentations:

Mark Eisenegger, of the University of Zurich's Research Institute for the Public Sphere and Society, discussed how the economic crisis highlighted the relationship between reputation and trust.
Jonathan Silberstein-Loeb, of the Oxford University Centre for Corporate Reputation, outlined how the markets eventually catch up with companies with unreliable reputations.
Frank Herkenhoff, head of media relations for Deutsche Börse AG, talked through the challenges of measuring risks to reputation.

Viewpoints I

Thinking Through Reputation Management

Trust and Reputation in Economic Turbulences

How I Learned to Stop Worrying and Love the Market

Measuring Risks to Reputation

Perspectives Staff