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Patrick Rooney
Partner and Co-Founder, Zócalo Group
Chicago
Patrick has worked with some of the world's best-known companies to create inventive, innovative and focused communications programs. His expertise in strategic planning, brand strategy, corporate communications, customer evangelism, internal communications, influencer relations and business-to-business marketing has helped companies as diverse as Sony Ericsson, Cingular Wireless, Sergeant's Pet Care, Ballard Power Systems, National Hydrogen Association, Hewlett-Packard and Kodak.
Prior to Zócalo Group, Patrick was president of Expand Communications, a firm he founded with the belief that the future of long-term competitive advantage will in part be based on which companies can achieve open, honest and mutually beneficial dialogue with customers – and those who influence them. He also previously was a vice president at Ketchum, where helped create the agency's innovative Influencer Relationship Management program. He also worked for Ogilvy Public Relations.
Zócalo Group is a Ketchum company.
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