Voices of Influence
Ketchum's Chief Innovation Officer, Karen Strauss, and co-founder of Chicago-based InnovateNow, Lance Pressl, discuss the innovation laboratory that is the Internet and the innovation challenge in a knowledge economy
Viewpoints
How organizations can better manage their innovation processes, and how new crowdsourcing tools can tap innovative insights from the masses
Innovation Stories
Ketchum’s animated comic strip on innovation, The Innovation Chronicles of Kaptain Clairvoyant, and thoughts from recognized innovators in healthcare, design, and education
Roundtable
Approaches to creativity and innovation from China, Germany, Italy, Spain, the U.K. and the U.S.
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Voices of Influence
Marketers are always looking for "innovative" ways to communicate products and services, and there may be more options to do that today than ever before. But what if your product is "innovation" itself?
Here, Ketchum Partner and Chief Innovation Officer Karen Strauss talks about the effects of social media tools on marketing communications, and Lance Pressl, co-founder of Chicago-based InnovateNow, answers questions about the challenges of promoting regional innovation.
By Karen Strauss
Partner and Chief Innovation Officer, Ketchum
With Lance Pressl
President, Chicagoland Chamber of Commerce Foundation, and
Co-Founder, InnovateNow
Perspectives Staff
- Senior Editor, Calmetta Coleman
- Editor, Joseph Priest
- Editor, Gerilyn Rodgers
- Partner, Corporate Communications, Mindy Rubinstein
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