Voices of Influence
Marketers are always looking for "innovative" ways to communicate products and services, and there may be more options to do that today than ever before. But what if your product is "innovation" itself?
Here, Ketchum Partner and Chief Innovation Officer Karen Strauss talks about the effects of social media tools on marketing communications, and Lance Pressl, co-founder of Chicago-based InnovateNow, answers questions about the challenges of promoting regional innovation.
By Karen Strauss
With Lance Pressl