Voices of Influence
Ketchum's Chief Innovation Officer, Karen Strauss, and co-founder of Chicago-based InnovateNow, Lance Pressl, discuss the innovation laboratory that is the Internet and the innovation challenge in a knowledge economy
Viewpoints
How organizations can better manage their innovation processes, and how new crowdsourcing tools can tap innovative insights from the masses
Innovation Stories
Ketchum’s animated comic strip on innovation, The Innovation Chronicles of Kaptain Clairvoyant, and thoughts from recognized innovators in healthcare, design, and education
Roundtable
Approaches to creativity and innovation from China, Germany, Italy, Spain, the U.K. and the U.S.
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Viewpoints
What does it take for a company to be innovative? And what tools are needed to promote and facilitate innovation within an organization? In this installment of "Viewpoints," Ralf Langen, head of Change & Transformation for Pleon, a new unit of Ketchum formed from Ketchum's recent merger with Pleon, now the largest PR firm in Europe, discusses vital elements of an innovative culture. And Daniel Dworkin, a consultant for Ketchum’s employee engagement firm, Stromberg Consulting, reviews a few social media tools that can help organizations filter through great ideas.
By Ralf Langen
Managing Partner, Germany, and European Head of Change & Transformation, Pleon
By Daniel Dworkin
Consultant, Stromberg Consulting
Perspectives Staff
- Senior Editor, Calmetta Coleman
- Editor, Joseph Priest
- Editor, Gerilyn Rodgers
- Partner, Corporate Communications, Mindy Rubinstein
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