What does it take for a company to be innovative? And what tools are needed to promote and facilitate innovation within an organization? In this installment of "Viewpoints," Ralf Langen, head of Change & Transformation for Pleon, a new unit of Ketchum formed from Ketchum's recent merger with Pleon, now the largest PR firm in Europe, discusses vital elements of an innovative culture. And Daniel Dworkin, a consultant for Ketchum’s employee engagement firm, Stromberg Consulting, reviews a few social media tools that can help organizations filter through great ideas.
By Ralf Langen
By Daniel Dworkin