KETCHUM'S ONLINE MAGAZINE    YEAR 2009    ISSUE 3
 

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Communicating and Cultivating Innovation

People are talking about it everywhere – from newsrooms to boardrooms to classrooms. But it’s more than the latest buzzword. Innovation is a primary driver of business success. And it intersects with communication at multiple points.

This issue of Perspectives looks not only at ways communicators can be innovative, but also at how communication can serve to cultivate and further innovation. We discuss the relationship between creativity and innovation; outline some essential elements for building an innovative culture within organizations; and talk to recognized innovators about how they communicate their ideas.