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BREAKING THROUGH: GETTING YOUR MESSAGE TO YOUR AUDIENCE

Tim Henderson
Senior Director and Consumer Strategist, Iconoculture
Butler, Penn.

Tim is a consumer trends expert on holidays and gift giving, loyalty and rewards programs, experiential retail, green retail, e-retail and consumer-facing retail technology. His role at Iconoculture includes being a lead strategist for mature and blue-collar consumers, and he has recently completed several projects focused on these groups.

Before joining Iconoculture in 2004, Tim was editor-in-chief of the National Retail Federation's STORES magazine. Other professional experience includes serving as communications manager for the National Association of Convenience Stores; director of public information and regulatory affairs at the Accrediting Commission of Career Schools and Colleges of Technology; and researcher at the American Petroleum Institute.