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BREAKING THROUGH: GETTING YOUR MESSAGE TO YOUR AUDIENCE

Jonathan Bellinger
Interactive Strategist, Ketchum
Chicago

Obsessed with video games, lulz and online culture in general, Jon has created successful, measurable social media programs for Dr Pepper, 7Up, Häagen-Dazs, Wendy's and other brands. He specializes in authentic and credible online communications and in low-cost disruptive communications tactics designed to create new news cycles around specific, branded initiatives. Jon is fluent in digital content creation and multiple online venues, including search and search marketing, multiplayer gaming, online communities, social networks, wiki platforms and more.

Before joining Ketchum, Jon worked in Harlem and the Bronx to develop PR and branding solutions for New York City's social services sector. Before that, he spent two years producing stories for the national CBS Evening News in New York.