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THE WOMEN'S ISSUE

Voices of Influence

There's no question that women are the primary decision makers on most consumer purchases. But there are ongoing questions about the best ways to reach them. In any market, such questions have multiple answers based on women's varied lifestyles and preferences. And for global companies and brands, there also are regional trends and nuances that marketers should be aware of. Here, we share our insights on marketing to women in the United States, Germany, China and Brazil.