MEDIA MYTHS AND REALITIES: A PUBLIC OF ONE
2007 MEDIA USAGE SURVEY
Views on the Key Findings
The 2007 media usage survey uncovered several realities about the way consumers and communicators use media. Here five communicators each speak to one of the survey’s key findings and its implications for public relations. The findings:
- Use of media channels is more fragmented than ever
- Media preferences are more personalized than ever
- Consumers in emerging markets may be setting the pace for media use
- People rely most on personal experiences when making decisions
- The way professionals communicate is out of sync with the way consumers use media
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Use of Media Channels
Media Preferences
Consumers in Emerging Markets
Personal Experience in Decision Making
The Way Professionals Communicate
