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KETCHUM'S ONLINE MAGAZINE YEAR 2008    ISSUE 1

MEDIA MYTHS AND REALITIES: A PUBLIC OF ONE

2007 MEDIA USAGE SURVEY

Biographies of Contributors

Bio Baldo91

Wallace Baldo

Specializing in information technology and telecommunications, Wallace Baldo manages the Interactive Communications division in Ketchum Estratégia. He also leads Ketchum Estratégia’s T-Systems and Alliance Consulting accounts. He has also worked for clients that include Oracle, HP, Compaq, Seagate, Tellabs and Westcon.

Prior to Ketchum, Wallace was a reporter for the Brazilian edition of InformationWeek magazine and for the site IT Web.

Bio Brophy91

Susan Brophy

Susan Brophy leads the media relations team of Ketchum's Chicago office and is a member of Ketchum's Global Media Network. She provides strategic media relations counsel and placement for corporate and consumer brand clients. Her media relations work on behalf of clients ranges from financial performance reporting to new product launches to crisis management.

Bio Daley91

Teri Daley

Teri Daley is a key member of Ketchum’s technology practice, leading the Nokia account in North America. Under her leadership, her teams have received several industry awards for media relations, industry analyst relations and executive visibility programs. With 18 years of experience in the communications arena, Teri is a frequent speaker about public relations practices and is listed on the Public Relations Society of America’s roster of recommended speakers.

Bio Jain91

Purvee Jain

Purvee Jain manages a team of commununications researchers who develop statistical models for Optimum Media Solutions, a media arm of Mudra Communications with offices in seven India cities: Mumbai, Delhi, Ahmedabad, Kolkata, Bangalore, Chennai, Hyderabad. She also conceptualizes, launches and monitors a wide range of consumer market research studies on media in India.

Previously, Purvee was an analytics manager for Pfizer’s consumer health and products division, where she conducted research for brands that include Gelusil, Listerine and Benadryl. She also served as a full-time researcher for Nielsen, TNS and P&M research services.

Bio Madison91

Tanya Madison

Tanya Madison is first vice president, external affairs, for Chase Card Services, the credit card division of JPMorgan Chase & Co. She is responsible for all media relations, public relations and marketing communications for the division, including leading strategic public relations efforts on rewards card Chase Freedom and national co-branding partnerships with Fortune 500 companies.

Prior to joining Chase in 2006, Tanya was director, corporate communications, for Ohio State University Medical Center. She is a former award-winning journalist with the Associated Press.

Bio Maslov91

Michael Maslov

Michael Maslov is the founding partner and managing director of Maslov PR, the exclusive affiliate of Ketchum in Russia. He is responsible for the general management of the firm, the coordination of business development and international relationships, and oversight of the corporate and financial communications practices.

Michael previously worked as the public relations assistant to the head of the Moscow delegation of the International Committee of the Red Cross. Before that, he headed the public relations department of the International Business School, Moscow.

Bio Simeon91

Simeon Mellalieu

Simeon Mellalieu heads the Broadcast Media Strategy Group for Ketchum Greater China. His group works across the agency’s specialist practices to maximize broadcast coverage for clients using such tools as b-roll production, satellite picture distribution and media tours, event management, studio placement, and media training.

Before joining Ketchum, he worked for specialist broadcast PR agency Bulletin International in London and Hong Kong and for tech PR firm Warman & Bannister in Cambridge, U.K. Prior to his PR career, Simeon worked for several years in archaeology, lecturing and conducting research on expeditions throughout Europe and Asia.

Bio Rand91

Paul Rand

Paul Rand is the president and CEO of Zócalo Group, a Ketchum company specializing in word of mouth. He also serves on the executive committee and board for the Word of Mouth Marketing Association (WOMMA) and is widely regarded as a leading expert in word-of-mouth marketing and brand evangelism. Prior to launching Zócalo Group, Paul served as a partner and global chief development and innovation officer at Ketchum.

Bio Rockland91

David Rockland

David Rockland is a partner and managing director of Ketchum, responsible for overseeing the agency’s research products and services, as well as developing innovative approaches to public relations research and measurement for clients around the globe. David also oversees the agency's digital media group, Ketchum Interactive Communications.

He previously owned The Rockland Group, a firm that specialized in environmental issues management and marketing, which he sold to Roper Starch Worldwide in 1998. He managed the environmental and public relations practices for Roper Starch Worldwide before joining Ketchum in 2000. David also has a breadth of experience in public policy, including work in previous positions with BHP Copper and Times Mirror Magazines.

Bio Scibetta91

Nicholas Scibetta

As global director of Ketchum's Global Media Network, Nicholas Scibetta provides senior strategic media-planning counsel and placement for clients across the agency's network. He founded and serves as editor of In The Know, a national media-placement newsletter, and ITK NewsFlash, which combines comprehensive analysis of sought-after media outlets with top-of-the-day news items.

Nicholas also is a co-author of the Ketchum/USC-Annenberg 2006 and 2007 Media Myths and Realities surveys.

Bio Smith91

Ben Smith

Ben Smith writes about the candidates for the 2008 Democratic nomination for the blog Politico. Before joining Politico, he covered New York's City Hall for the New York Sun and politics for the New York Observer. In 2006, he was a political columnist for the New York Daily News and in 2005 and 2006 started three of New York City's leading political blogs, The Politicker, The Daily Politics, and Room Eight, for which he still writes occasionally about the New York scene.

Bio Swerling91

Jerry Swerling

Jerry Swerling serves as a professor of professional practice and director of public relations studies at the University of Southern California, where he is responsible for the management of the undergraduate and graduate programs in public relations, including curriculum design, faculty organization, and student mentoring. He is director of the USC Annenberg Strategic Public Relations Center, which produces the annual PR Generally Accepted Practices (GAP) Study.

He also is principal of Swerling & Associates, a PR management consultancy he formed in 1998 to help corporate clients solve a wide variety of organizational and strategic communications challenges.

Swerling is the co-author of the 2006 and 2007 Ketchum/USC-Annenberg Media Myths and Realities surveys.

Bio Swerling91

Gur Tsabar

As vice president and new media strategist for Ketchum, Gur offers strategic counsel to a wide array of clients across the Ketchum network—helping companies to optimize their use of new and consumer-generated media channels in ways that meaningfully engage their various stakeholder communities.

Gur also publishes Room Eight, one of New York's most heavily read political community blogs, which he co-founded.