Journey To the West: A Perspective From Ketchum CEO Ray Kotcher Taken From a Keynote Address to the China International Public Relations Association Read more.
Agencies Drawn by China's Riches: A July 2006 PRWeek Magazine Article Featuring Ketchum Senior Partner Jerry Olszewski Read more.
Additional Information About PR & China Read more.
Suggested Books:
Brand Warriors – China by Serge Dumont and Fiona Gilmore
China, Inc. by Ted C. Fishman
Quand la Chine change le monde by Erik Izraelewicz (in French)
China Shakes the World by James Kynge
One Billion Customers by James McGregor
China Dawn by David Sheff (on the Internet revolution in China)