Additional Information About PR & China

• Journey To the West: A Perspective From Ketchum CEO Ray Kotcher Taken From a Keynote Address to the China International Public Relations Association Read more.
• Agencies Drawn by China's Riches: A July 2006 PRWeek Magazine Article Featuring Ketchum Senior Partner Jerry Olszewski Read more.
• Additional Information About PR & China Read more.

Suggested Books:

• Brand Warriors – China by Serge Dumont and Fiona Gilmore
• China, Inc. by Ted C. Fishman
• Quand la Chine change le monde by Erik Izraelewicz (in French)
• China Shakes the World by James Kynge
• One Billion Customers by James McGregor
• China Dawn by David Sheff (on the Internet revolution in China)
• Chinese History: A Manual by Endymion Wilkinson

Suggested Online Materials:

• “China Spreads Its Wings – Chinese Companies Go Global,” Accenture

• “Doing Business in China,” Entrepreneur.com

• “Be Prepared for the Worst,” CMO magazine

• “How China Will Change Your Business,” Inc.com

• “China: Enter the Dragon,” Knowledge @ Wharton

• “The Challenge of Western Media for Chinese Companies and Their Legal Counselors,” Levick Strategic Communications