The Talent Issue

Perhaps Jack Welch, while General Electric’s chief executive officer, best expressed the critical importance of lassoing talent when he said, “Having the most talented people in each of our businesses is the most important thing. If we don’t, we lose.” That’s especially true in communications where knowledge workers comprise most of the employee ranks. And what a difference the most talented knowledge workers can make. (It’s claimed the best software developers can write 10 times more usable lines of code than average developers.) In public relations and communications, today’s demand for talent grows ever more intense as globalization, rapid technology advances and a changing media landscape combine to turn the quest for recruiting and retaining into a crusade. That’s why this Perspectives focuses on The Talent Issue.

Issue Highlights
Voices of Talent An expert on talent looks to the future, as does Ketchum’s chief talent officer.>	Careers, Decade by Decade What each stage of a communications career offers is illuminated by the experiences of five Ketchum practitioners.>	What skills will we need in the future? Voices from various organizations and academia relate their predictions.>