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The recession and other shocks in recent years underscore the critical importance of communicating with employees and of adapting to changing workplace priorities.
Corporate culture and employee engagement really matter, and Towers Perrin Principal Katherine Woodall focused on why.
Keeping seven rules of thumb in mind can help an organization bring its brand to life, and Jack Morton Worldwide's Steven Overman disclosed his roster for brand-aligned organizations.
Motorola seeks to engage its employees continuously in a dialogue surrounding an "intelligence is everywhere" philosophy, explains Mary Foster, director of corporate internal communications.
Internal branding ranks among the most important components in building enduring brands. Stromberg Consulting Chief Executive Gary Stromberg maintains that organizations must encourage employees and gain their commitment to deliver the brand promise.
When communicating a new corporate vision, says Novartis Corp.'s Joseph Donner, employees need honesty and transparency about why the vision is necessary and what the personal impact will be to them.
Face-to-face communication remains vitally important, even in this Internet and email age. Hewitt Associates' Tim Stentiford offers practical advice for reviving such communication as a corporate priority.
Prescient Digital Media President Toby Ward outlines a strong intranet planning strategy, including a well-defined and thorough blueprint with measurable goals and outcomes.
Cisco Systems' Karen Horn says the company's intranet is its front door, so a climate of knowledge sharing is necessary to its success.