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Perspectives

Ketchum's Online Communications Quarterly

2004, Issue 2

Issue Highlights
Ketchum CEO Ray Kotcher calls the power of influencers the "most powerful development shaping the public relations discipline" and issues a call to action.
Four PR professionals provide counsel on how to make sure your corporate vision and values are meaningful and credible.
Towers Perrin Principal Katherine Woodall offers seven reasons why corporate culture really matters.
Following seven rules of thumb for brand-aligned organizations can help you design and execute programs that bring your brand and the strategies it drives to life.
For intranet planners, the strategy to developing an effective internal communications tool involves seven essentials.
Planning for and responding to a crisis requires real preparation, including what food to provide in your Crisis War Room.

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Crisis Communications

Regaining the confidence of stakeholders after a corporate crisis requires a well thought-out communications plan and Ketchum SVP Tom Barritt offers seven steps for rebounding effectively from a calamity.

APCO Worldwide's SVP Kent Jarrell furnishes a wide variety of counsel on planning for and responding to a crisis, including the necessity of the CEO to weigh in when a plan is prepared so that everyone knows he considers crisis preparedness important.

Simulating crises can disclose the areas where an organization is vulnerable and needs corrective action. Air Products and Chemicals' Elizabeth Klebe provides counsel on rethinking a crisis-communications plan to prepare for the unexpected.

ITT Industries' SVP Thomas Martin offers simple but often-overlooked tactics for recovering successfully from a reputation-threatening crisis, including building coalitions and support structures.

Entergy Corp.'s planned merger with FPL Group proved short-lived and Entergy VP Arthur Wiese Jr. looks back at what his company did to ensure that the company's side of the story got told and its solid reputation remained intact.

 


 
Archives
2004, Issue 1: Lessons Learned...
2003, Issue 2: The Changing Face of Marketing
2003, Issue 1: The First 100 Days of 2003
2002, Issue 2: Focusing on Innovation
2002, Issue 1: David Maister Interview (PDF)
Recommended Links
Issues & Crisis Monitor (PDF)
Crisis Navigator
Improving Internal Communication