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Regaining the confidence of stakeholders after a corporate crisis requires a well thought-out communications plan and Ketchum SVP Tom Barritt offers seven steps for rebounding effectively from a calamity.
APCO Worldwide's SVP Kent Jarrell furnishes a wide variety of counsel on planning for and responding to a crisis, including the necessity of the CEO to weigh in when a plan is prepared so that everyone knows he considers crisis preparedness important.
Simulating crises can disclose the areas where an organization is vulnerable and needs corrective action. Air Products and Chemicals' Elizabeth Klebe provides counsel on rethinking a crisis-communications plan to prepare for the unexpected.
ITT Industries' SVP Thomas Martin offers simple but often-overlooked tactics for recovering successfully from a reputation-threatening crisis, including building coalitions and support structures.
Entergy Corp.'s planned merger with FPL Group proved short-lived and Entergy VP Arthur Wiese Jr. looks back at what his company did to ensure that the company's side of the story got told and its solid reputation remained intact.