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Perspectives

Ketchum's Online Communications Quarterly

2004, Issue 2

Issue Highlights: Ketchum CEO Ray Kotcher calls the power of influencers the "most powerful development shaping the public relations discipline" and issues a call to action.; Four PR professionals provide counsel on how to make sure your corporate vision and values are meaningful and credible.; Towers Perrin Principal Katherine Woodall offers seven reasons why corporate culture really matters.; Following seven rules of thumb for brand-aligned organizations can help you design and execute programs that bring your brand and the strategies it drives to life.; For intranet planners, the strategy to developing an effective internal communications tool involves seven essentials.; Planning for and responding to a crisis requires real preparation, including what food to provide in your Crisis War Room.

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Ketchum: Passion and Precision in Communication

Archives: 2004, Issue 1: Lessons Learned...; 2003, Issue 2: The Changing Face of Marketing; 2003, Issue 1: The First 100 Days of 2003; 2002, Issue 2: Focusing on Innovation; 2002, Issue 1: David Maister Interview (PDF)

Recommended Links: Identifying and Reaching Influencers; Corporate Communications Policy Concerning the Internet; Issues & Crisis Monitor (PDF); Crisis Navigator; Improving Internal Communication

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