STREET SMARTS
What's In, What's Out? What's Hot, What's Not? What's Up, What's Down? At the start of a new year, it's natural to look back and ahead. So, with colleagues and trusted futurists like Trendwatching.com offering insights, we provide you with our own What's Hot and Not compilation. (And notice we don't offer any political prognostications about November's U.S. presidential race!)
Each of these "in" items provides clues to marketers about the mindsets of consumers, tech innovators and those savvy folks who are trendsetters themselves. Plus, the list should trigger great water cooler discussions.
| WHAT'S OUT | WHAT'S IN FOR 2004 |
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| Spam | Wireless business applications |
| Frequent-flier mileage cards | Frequent discount-buyer cards |
| Cheesecake | Drinks as dessert |
| Atkins Diet | South Beach Diet |
| Gourmet pet food | Pet diets |
| Lips | Teeth |
| Do-It-Yourself framing | Art vending machines |
| Airline snacks | Online meal ordering for flights |
| Music celeb clothing lines | Rap snacks and drinks |
| Trucker hats | Fedoras |
| Flat iron | Undone hair |
| PS2 Game System | PSP Game System |
| Personal GPS | Personal DVR |
| California modern | Mid-fifties modern |
| Sunflowers | Hydrangeas |
| Eloping | Destination weddings |
| Pedicures | Salt/sugar scrubs |
| Leaf blowers | Organic gardening |
| Pop-up online ads | Political fundraising online |
| Blackjack | Poker |
| Cell phone when driving | Cell phone as the home phone |
| Bali | Borneo |
| Italian food | Spanish food |
| Infotainment | Menutainment |
| SARS | Type 2 diabetes |
| Bar codes | Radio-frequency ID tags |
| Tribes | Singletons |
| Gift giving | Self-giving |
| Jocks | Metrosexuals |
| Personal trainer | Executive coach |
| Bathroom remodeling | Landscaping |
| Functional computing competency | Integration competency |
| Formal reference checking | Informal reference checking |
| No vacation | Working vacation |
| Bachelor/Bachelorette TV shows | Makeover mania on TV |
| Karaoke | Home theatres |
| Encouraging lower birth rates | Encouraging population growth |
| Sci-fi movies | Space exploration |
| Fingerprinting | Gait analysis (yes, how you walk) |
| Political fights over garbage | Political fights over water |
| Sexy underwear | Smart underwear (think computer chips!) |
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