Perspectives   Focusing on Innovations
Ketchum's Online Communications Quarterly Fall 2002, Volume 1, Issue 2
 Welcome
 Voice of Influence
 Global Issues
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 Ketchum Counselors
 What's Hot at Ketchum

 Larry Keeley

VOICE OF INFLUENCE

AN EXPERT SOUNDS OFF ON INNOVATION

LARRY KEELEY, PRESIDENT, DOBLIN INC.

What is innovation anyway? It certainly is getting a lot of attention. The Harvard Business Review even dedicated a recent issue to exploring "The Innovative Enterprise." It's not an easy term to define. Each of us has our own definition. And why is it attracting so much interest today?

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