Ketchum Perspectives: How to Break Through Creatively

Introduction

What makes this idea creative? What does creativity do for business? How can a team become more creative? In order to come up with creative business solutions, one must first understand some of the basics of creativity. The latest issue of Perspectives seeks to answer some of these questions. Read More >

Voices of Influence

A best-selling author and the marketing chief for DoubleTree by Hilton discuss how to apply creativity for business results and how to put creativity into action. Read More >

Viewpoints

Four Ketchum counselors answer how creativity can enhance brand reputation, how creativity can be stimulated in organizations, how the shift from left-brain thinking to right-brain thinking can be induced, and how creativity can drive news. Read More >

Roundtable

Three creative specialists offer insights on using creativity for social change as well as using improv comedy to foster creative business environments. Read More >

Reflections From Cannes

Two Ketchum senior leaders in Europe describe the role of creativity in their experiences at one of the world’s preeminent creativity competitions. Read More >

A Creative Idea Is . . .

Some of Ketchum’s rising mid-level leaders share the perspectives on creativity they gained from attending Camp Ketchum, Ketchum’s career-development retreat. Read More >